The kit
Twelve colors, named and numbered, with the fonts.
The Argument
Yellow and green, mid-argument.
Tech startups, skate, an energy brand.
DROP 016 · 4 NOV 2026
Primary
Tertiary
Neutrals
Visualize It
Layout
Set in Big Shoulders, IBM Plex Sans and IBM Plex Mono
Issue 16 · FallSubscribe
The ArgumentThis issue
Yellow and green, mid-argument.
A skate zine for people who would rather be outside. Spots worth the bus ride, crews worth knowing and the gear that survives both.
Read the issueLatest
SpotsThe glass building that lets us staySecurity clocks off at six.
CrewTwelve kids, one ledge, all summerA Saturday with the crew from Pier Street.
GearTrucks we broke so you do not have toSix sets, one winner.One spot a week, in your inbox before the weekend.you@email.comSign up
The ArgumentSkate, startups and anything that will not let it go.
Issue 16 · FallSubscribe
The ArgumentThis issue
Yellow and green, mid-argument.
A skate zine for people who would rather be outside. Spots worth the bus ride, crews worth knowing and the gear that survives both.
Read the issueLatest
SpotsThe glass building that lets us staySecurity clocks off at six.CrewTwelve kids, one ledge, all summerA Saturday with the crew from Pier Street.GearTrucks we broke so you do not have toSix sets, one winner.One spot a week, in your inbox before the weekend.you@email.comSign up
The ArgumentSkate, startups and anything that will not let it go.
Use It
Everything in The Argument, ready to take.
The type
Big ShouldersHeadlineIBM Plex SansSubheadline · BodyIBM Plex MonoLabelDownload the fontsGoogle FontsThe wordmark
Tap one to download it as a PNG on a clear ground.
The page
The Argument.html
The homepage above as one file: open it, edit it, put it anywhere.
Previous Drops
The days before The Argument, each a brand kit of its own. Every drop →