chromary
a person under a pink umbrella crossing a sunny street as a yellow taxi passes
Photo by Aleksandr Dalakian on Unsplash

Squint

Sharp enough to squint at.

A taxi app, a lemonade stand, a children's publisher.

DROP 014 · 2 NOV 2026

Primary

PrimaryLemonCH 0040 · #FFF44F

Secondary

SecondaryGraphiteCH 0006 · #2B2B2E
SecondaryLagoonCH 0065 · #00A5A5

Tertiary

TertiaryAcid OliveCH 0104 · #B5C306
TertiaryLemon DropCH 0257 · #B49E2C
TertiaryMossCH 0053 · #5F6F2D
TertiaryBronze OliveCH 0245 · #52480F

Neutrals

NeutralTarCH 0005 · #1A1A1A
NeutralIronCH 0562 · #383838
NeutralMushroomCH 0572 · #877F73
NeutralDustCH 0568 · #C4C4C4
NeutralSnowCH 0014 · #FFFFFF

Visualize It

Layout

Set in Climate Crisis, DM Sans and DM Mono

Squint · a cab in four minutes

Sharp enough to squint at.

A yellow cab at the curb before you have finished the sentence. Fixed fares, real drivers and a car you can spot from the end of the block.

Book a rideDrive with us
a person under a pink umbrella crossing a sunny street as a yellow taxi passes
RideFixed fares, said before you goNo surge, no surprises.
DriveYour hours, your cab, paid weeklySign up in an afternoon.
LateStill running at four in the morningThe night shift is the busy shift.
SquintTaxis, lemonade and anything you can see from a block away.

Use It

Everything in Squint, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

Squint.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen Squint in Build, where every color, font and word can change.

Previous Drops

The days before Squint, each a brand kit of its own. Every drop →