chromary
a charging plug in an electric car's port at night, its tail light glowing red
Photo by YRKA PICTURED on Unsplash

Plugged In

Blue, plugged in.

Software, EV charging, a bank that wants to look like software.

DROP 013 · 1 NOV 2026

Primary

PrimarychromaryElectricCH 0071 · #3A8DFF

Secondary

SecondaryElectric LemonCH 0270 · #EFF746
SecondaryNeon CoralCH 0185 · #F77045

Tertiary

TertiaryNeon BlueCH 0438 · #6D9DF6
TertiaryBlue FlashCH 0443 · #AAD3FA
TertiaryDenimCH 0075 · #1560BD
TertiaryDeep RoyalCH 0426 · #0B3E9F

Neutrals

NeutralInk BlueCH 0416 · #1B222E
NeutralGunmetalCH 0576 · #333C45
NeutralAshCH 0565 · #7A7A7A
NeutralDustCH 0568 · #C4C4C4
NeutralBlue MilkCH 0448 · #E6EBF5

Visualize It

Layout

Set in Space Grotesk, Inter and Space Mono

a charging plug in an electric car's port at night, its tail light glowing red
Plugged In · charging that keeps up

Blue, plugged in.

Fast chargers on your way, a charger on your wall at home and one app for both. Plug in, pay once, drive off.

Find a chargerGet one for home
a charging station lit blue at night, a car plugged in beside itNetworkTwenty minutes to eighty percent
a woman plugging her car in at home, outside her garageHomeA charger on your wall by Friday
a blue charging cable plugged into a carAppEvery plug, one tap
Plugged InCharging, software and anything that runs on electricity.

Use It

Everything in Plugged In, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

Plugged In.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen Plugged In in Build, where every color, font and word can change.

Previous Drops

The days before Plugged In, each a brand kit of its own. Every drop →