chromary

DenimInk: auto. Text on this color is black or white, whichever reads better. Tap to set white.

CH · claim this color

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryNasturtiumCH 0186 · #F97628
SecondaryLemonCH 0040 · #FAF33E

Tertiary

TertiaryBlue CheckCH 0605 · #5991E0
TertiaryBaby BlueCH 0081 · #95C2FF
TertiaryDeep RoyalCH 0426 · #004093
TertiaryMidnightCH 0079 · #00206B

Neutrals

NeutralInkCH 0003 · #08101A
NeutralGunmetalCH 0576 · #373B41
NeutralAshCH 0565 · #7C8188
NeutralDustCH 0568 · #BFC5CC
NeutralClub SodaCH 0580 · #E9F3FF

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines; under 45, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio is shown small under each for anyone quoting that standard.

Use

AaClub Soda on DenimLc 76 · passesWCAG 2 · 5.4 : 1
AaDenim on Club SodaLc 72 · passesWCAG 2 · 5.4 : 1

Avoid

AaInk on DenimLc 24 · failsWCAG 2 · 3.1 : 1
AaDenim on InkLc 22 · failsWCAG 2 · 3.1 : 1

Harmonies