chromary
a woman laughing in bright pink eye makeup against a red ground
Photo by Chukwuemeka Odo on Unsplash

Not a Suggestion

Not a suggestion.

Beauty that refuses subtle, a ride-share, a label that owns the room.

DROP 015 · 3 NOV 2026

Primary

PrimaryHot PinkCH 0025 · #FF1493

Secondary

SecondaryTangerineCH 0030 · #F28500
SecondaryLilac IceCH 0477 · #C7CCE7

Tertiary

TertiaryPink FlashCH 0546 · #F75DAB
TertiaryNeon BlushCH 0552 · #FBB7D4
TertiaryElectric RoseCH 0540 · #C2247E
TertiaryHot RoseCH 0534 · #7E1450

Neutrals

NeutralRoyal MagentaCH 0492 · #37063F
NeutralIronCH 0562 · #383838
NeutralMushroomCH 0572 · #877F73
NeutralPebbleCH 0567 · #ABABAB
NeutralPink WhisperCH 0554 · #F0E9EC

Visualize It

Layout

Set in Dela Gothic One, Poppins and JetBrains Mono

Free shipping on everything loud · Ships today

New, and not subtle

Not a suggestion.

Makeup for people who walk in first. Pigment that shows up, polish that stays and a scent you notice from the door.

Shop the pinks
a woman laughing in bright pink eye makeup against a red ground
New inShop all
lip glosses on a pink tiled table, one being openedNewGloss, in Hot Pink$22
Three bottles of nail polish dripping onto stonePolish, the loud three$30
a pink perfume bottle with a pink heart on top of itEau de Not Subtle$68
a close up of a pink brush on a red backgroundThe blush brush$26
Not a SuggestionBeauty that refuses subtle.

Use It

Everything in Not a Suggestion, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

Not a Suggestion.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen Not a Suggestion in Build, where every color, font and word can change.

Previous Drops

The days before Not a Suggestion, each a brand kit of its own. Every drop →