The kit
Twelve colors, named and numbered, with the fonts.
Primary
Secondary
Tertiary
Neutrals
Visualize It
Layout
Set in Abril Fatface, Lato and Montserrat
Means It · dating for people who do
Pink that means it.
No endless swiping. Three matches a day, picked by people, and a first date we help you plan. Say what you mean, then go and mean it.
Start matchingRead the magazine
First datesA table for two, booked for you
MatchesThree a day, chosen by people
MagazineLove letters, sent and read aloudMeans ItDating, lingerie and a magazine about love.
Means It · dating for people who do
Pink that means it.
No endless swiping. Three matches a day, picked by people, and a first date we help you plan. Say what you mean, then go and mean it.
Start matchingRead the magazineFirst datesA table for two, booked for youMatchesThree a day, chosen by peopleMagazineLove letters, sent and read aloudMeans ItDating, lingerie and a magazine about love.
Use It
Everything in Means It, ready to take.
The type
Abril FatfaceHeadlineLatoSubheadline · BodyMontserratLabelDownload the fontsGoogle FontsThe wordmark
Tap one to download it as a PNG on a clear ground.
The page
Means It.html
The homepage above as one file: open it, edit it, put it anywhere.
Previous Drops
The days before Means It, each a brand kit of its own. Every drop →