chromary
a yellow swim ring floating on bright blue pool water
Photo by Evan Chen on Unsplash

Two in the Afternoon

Pool water at two in the afternoon.

Pools, swimwear, a sparkling water.

DROP 019 · 7 NOV 2026

Primary

PrimaryAquaCH 0066 · #00FFFF

Secondary

SecondaryHot PinkCH 0025 · #FF1493
SecondarySunflowerCH 0227 · #FAC184

Tertiary

Tertiary≈ Lagoon Mist#00D2D2
TertiaryLagoonCH 0065 · #00A5A5
TertiaryPineCH 0060 · #01796F
TertiaryDeep LagoonCH 0353 · #12524E

Neutrals

NeutralBlack LagoonCH 0383 · #05262E
NeutralIronCH 0562 · #383838
NeutralAshCH 0565 · #7A7A7A
NeutralDustCH 0568 · #C4C4C4
NeutralAqua IceCH 0375 · #CBF5F1

Visualize It

Layout

Set in Righteous, Figtree and Fredoka

Two in the Afternoon · open May to September

Pool water at two in the afternoon.

An outdoor pool club with lanes in the morning, a sundeck at noon and our own sparkling water on ice all day. Towels are on us.

Get a day passSee the season
a yellow swim ring floating on bright blue pool water
SwimLanes until eleven, then cannonballsFifty meters, never cold.
SundeckA lounger with your name on itMembers book a week ahead.
FizzOur own sparkling water, very coldGrapefruit, lime and plain.
Two in the AfternoonPools, swimwear and a sparkling water.

Use It

Everything in Two in the Afternoon, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

Two in the Afternoon.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen Two in the Afternoon in Build, where every color, font and word can change.

Previous Drops

The days before Two in the Afternoon, each a brand kit of its own. Every drop →