chromary
a bookshop lit warm, shelves from floor to ceiling
Photo by Davit Margaryan on Unsplash

Bitter Sweet

Bitter orange, sweet enough.

Breakfast, a bookshop, a British anything.

DROP 020 · 8 NOV 2026

Primary

PrimaryMarmaladeCH 0031 · #E07A1F

Secondary

SecondaryPetrolCH 0064 · #005F6B
SecondaryCamelCH 0098 · #C19A6B

Tertiary

TertiaryGolden HourCH 0586 · #E89B35
TertiaryPop OrangeCH 0192 · #FABF9C
TertiaryPoppyCH 0180 · #AA581C
TertiaryChiliCH 0173 · #7A2A0E

Neutrals

NeutralCharred OakCH 0199 · #26211C
NeutralIronCH 0562 · #383838
NeutralMushroomCH 0572 · #877F73
NeutralDustCH 0568 · #C4C4C4
NeutralMeringueCH 0232 · #F5EAD6

Visualize It

Layout

Set in Young Serif, Work Sans and Courier Prime

Toast until noon · Marmalade made on Thursdays

Made on Thursdays

Bitter orange, sweet enough.

A bookshop that serves breakfast, and a breakfast that comes with a jar. Seville marmalade, thick toast and a chair by the window for as long as the chapter takes.

Shop the marmalade
a bookshop lit warm, shelves from floor to ceiling
New inShop all
Seville oranges heaped in a woven basketNewSeville, thick cut£9
a halved grapefruit and dark bread on a board in low lightGrapefruit and ginger£9
breakfast for two from above: croissants, orange juice and coffeeBreakfast for two, Saturdays£32
toast and black coffee on a slatted trayToast and a jar, to take away£14
Bitter SweetBreakfast, books and anything British.

Use It

Everything in Bitter Sweet, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

Bitter Sweet.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen Bitter Sweet in Build, where every color, font and word can change.

Previous Drops

The days before Bitter Sweet, each a brand kit of its own. Every drop →