chromary

High Noon

Noon, no clouds, no sunglasses.

Kids, summer, a lemonade brand, anything that sells optimism.

DROP 006 · 25 OCT 2026

Primary

PrimarySunCH 0041 · #FFD300

Secondary

SecondaryPure BlueCH 0109 · #0203E2
SecondaryTomatoCH 0179 · #BC451C

Tertiary

TertiaryGoldCH 0046 · #D4AF37
TertiaryOld GoldCH 0124 · #9F8303
TertiaryClementineCH 0216 · #8F6B1D
TertiaryTortoiseshellCH 0210 · #5B430F

Neutrals

NeutralNavyCH 0078 · #1A2B3C
NeutralIronCH 0562 · #383838
NeutralMushroomCH 0572 · #877F73
NeutralDustCH 0568 · #C4C4C4
NeutralSnowCH 0014 · #FFFFFF

Visualize It

Layout

Set in Bowlby One, Work Sans and Barlow Condensed

A free cooler bag with every case, all summer

Fresh today

Noon, no clouds, no sunglasses.

Lemonade pressed this morning, sold until the sun goes down. Sweet, sour and impossible to drink slowly.

Shop the lemonade
swimming pool with stainless steel ladder
New inShop all
clear drinking glass with yellow lemonNewClassic lemonade, six pack$18
closeup photo of yellow lemonSour lemon$4
a group of lemonsLemon bars, a dozen$24
Inflatable pool toys floating in a blue swimming poolThe pool float$32
High NoonLemonade, summer and anything that sells optimism.

Photo creditsPhotos byEtienne GirardetBirgith RoosipuuMarkus SpiskeSkyler EwingBrunxson Unsplash

Use It

Everything in High Noon, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

High Noon.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen High Noon in Build, where every color, font and word can change.