Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It ReadsPure Blue set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Club Soda on Pure BluePure BlueSet in Club Soda on Pure Blue, a line of text reads cleanly at this size.Any textLc 83 · 8.6:1Pure Blue on Club SodaPure BlueSet in Pure Blue on Club Soda, a line of text reads cleanly at this size.Any textLc 80 · 8.6:1Yolk on Pure BluePure BlueSet in Yolk on Pure Blue, a line of text reads cleanly at this size.Body textLc 62 · 6.2:1Pure Blue on YolkPure BlueSet in Pure Blue on Yolk, a line of text reads cleanly at this size.Body textLc 60 · 6.2:1Dust on Pure BluePure BlueSet in Dust on Pure Blue, a line of text reads cleanly at this size.Headlines and large textLc 57 · 5.7:1Pure Blue on DustPure BlueSet in Pure Blue on Dust, a line of text reads cleanly at this size.Headlines and large textLc 56 · 5.7:1
For every eye: Club Soda on Pure Blue
Pure BlueRed-blind (protanopia)Pure BlueGreen-blind (deuteranopia)Pure BlueBlue-blind (tritanopia)Pure BlueNo color (achromatopsia)