chromary
ripe purple grapes hanging on the vine in late light
Photo by Chip Vincent on Unsplash

Crushed

Purple, crushed.

Wine, a perfume, a boutique hotel.

DROP 026 · 14 NOV 2026

Primary

PrimaryViolet PopCH 0462 · #5119A8

Secondary

SecondaryPistachioCH 0062 · #93C572
SecondaryApricotCH 0034 · #FBCEB1

Tertiary

TertiaryPeriwinkle PurpleCH 0466 · #755FBA
TertiaryLight UltravioletCH 0474 · #A28AF6
TertiaryDeluluCH 0596 · #C9B6F2
TertiaryIndigoCH 0083 · #4B0082

Neutrals

NeutralAubergineCH 0487 · #251E2C
NeutralIronCH 0562 · #383838
NeutralAshCH 0565 · #7A7A7A
NeutralDustCH 0568 · #C4C4C4
NeutralLavender MistCH 0481 · #EAEBEF

Visualize It

Layout

Set in Fraunces, Outfit and DM Mono

Crushed · a wine bar that pours by the glass

Purple, crushed.

Forty wines by the glass, crushed by people we know by name. Small plates until late, candles on every table and a terrace when it is warm enough.

Book a tableSee the wine list
ripe purple grapes hanging on the vine in late light
Small platesSomething to eat with every glassThe kitchen closes when we do.
By the glassForty open bottles, every nightTry three before you choose.
TerraceOutside, under the string lightsFirst come, first poured.
CrushedWine, a perfume and a boutique hotel.

Use It

Everything in Crushed, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

Crushed.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen Crushed in Build, where every color, font and word can change.

Previous Drops

The days before Crushed, each a brand kit of its own. Every drop →