chromary
Your hue, lighter and quieter: up 0.15 in lightness at three quarters of the chroma, then up 0.30 at half.

Tints · Lighter and quieter, twice.

support≈ Taupe#A37792
neutralLilacCH 0088 · #C8A2C8
nightCharcoalCH 0560 · #121212
paperMilkCH 0570 · #F2F2F2
claim its number≈ PlumAn unnamed color. Its nearest named color is Plum #8E4585.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#7D4669 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Milk on #7D4669#7D4669Set in Milk on #7D4669, a line of text reads cleanly at this size.
Any textLc 80 · 6.3:1 WCAG AA
#7D4669 on Milk#7D4669Set in #7D4669 on Milk, a line of text reads cleanly at this size.
Any textLc 76 · 6.3:1 WCAG AA
Rave on #7D4669#7D4669Set in Rave on #7D4669, a line of text reads cleanly at this size.
Body textLc 69 · 5.3:1 WCAG AA
#7D4669 on Rave#7D4669Set in #7D4669 on Rave, a line of text reads cleanly at this size.
Body textLc 66 · 5.3:1 WCAG AA
Cherry Blossom on #7D4669#7D4669Set in Cherry Blossom on #7D4669, a line of text reads cleanly at this size.
Headlines and large textLc 56 · 4.4:1 WCAG AA large
#7D4669 on Cherry Blossom#7D4669Set in #7D4669 on Cherry Blossom, a line of text reads cleanly at this size.
Headlines and large textLc 54 · 4.4:1 WCAG AA large

For every eye: Milk on #7D4669The strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Milk still stands clearly off #7D4669 in all four, the pairing reads for everyone.

#7D4669
Red-blind (protanopia)
#7D4669
Green-blind (deuteranopia)
#7D4669
Blue-blind (tritanopia)
#7D4669
No color (achromatopsia)