chromary

Collar Up

Blue with its collar up.

A brand that wants to be trusted before it says a word: fintech with a pulse, a law firm that is not boring, workwear.

DROP 001 · 20 OCT 2026

Primary

PrimaryCobaltCH 0072 · #0047AB

Secondary

SecondaryCamelCH 0098 · #C19A6B
SecondaryVermilionCH 0019 · #E34234

Tertiary

TertiaryBodegaCH 0585 · #386EC6
TertiaryNeon BlueCH 0438 · #6694E1
TertiaryBaby BlueCH 0081 · #93BBFB
TertiaryMidnightCH 0079 · #001F76

Neutrals

NeutralDeep SpaceCH 0106 · #020035
NeutralGunmetalCH 0576 · #373B41
NeutralAshCH 0565 · #7C8088
NeutralDustCH 0568 · #C0C4CC
NeutralOat MilkCH 0604 · #F0DEBE

Visualize It

Layout

Set in Fraunces, Inter and IBM Plex Mono

Free hemming on every pair · Ships in two days

The Collar Up collection

Workwear with its collar up.

Heavy cotton, honest seams and a blue that means business. Made to be worn hard and look better for it.

Shop the collection
person in blue button up long sleeve shirt
New inShop all
close up of a person's jeansNewChore coat$180
white reusable bag on gray surfaceCanvas tote$48
a pair of brown boots sitting on top of a wooden floorWork boot$220
assorted textileSelvedge shirt$120
Collar UpWorkwear for people who mean it.

Photo creditsPhotos byKier in Sight ArchivesNatalie LBrando Makes BrandingCoekieshotsmicheile hendersonon Unsplash

Use It

Everything in Collar Up, ready to take.

The kit

Twelve colors, named and numbered, with the fonts.

The wordmark

Tap one to download it as a PNG on a clear ground.

The page

Collar Up.html

The homepage above as one file: open it, edit it, put it anywhere.

Make it yoursOpen Collar Up in Build, where every color, font and word can change.