chromary

Shortbread

CH · claim this color

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

Secondary≈ Blue Raspberry#33C5F7
Secondary≈ Electric Violet#6925F3

Tertiary

TertiaryApricotCH 0034 · #FBCEB1
Tertiary≈ Tawny#AD864A
TertiaryBurnt CaramelCH 0126 · #7B5804
Tertiary≈ Espresso#4E3000

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralIronCH 0562 · #383838
NeutralMushroomCH 0572 · #877F73
NeutralDustCH 0568 · #C4C4C4
NeutralPaperCH 0012 · #EEF2E6

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It ReadsShortbread set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Charcoal on ShortbreadShortbreadSet in Charcoal on Shortbread, a line of text reads cleanly at this size.
Body textLc 67 · 9.9:1 WCAG AAA
Shortbread on CharcoalShortbreadSet in Shortbread on Charcoal, a line of text reads cleanly at this size.
Body textLc 66 · 9.9:1 WCAG AAA
Shortbread on EspressoShortbreadSet in Shortbread on Espresso, a line of text reads cleanly at this size.
Headlines and large textLc 59 · 6.3:1 WCAG AA
Shortbread on IronShortbreadSet in Shortbread on Iron, a line of text reads cleanly at this size.
Headlines and large textLc 59 · 6.2:1 WCAG AA
Espresso on ShortbreadShortbreadSet in Espresso on Shortbread, a line of text reads cleanly at this size.
Headlines and large textLc 59 · 6.3:1 WCAG AA
Iron on ShortbreadShortbreadSet in Iron on Shortbread, a line of text reads cleanly at this size.
Headlines and large textLc 59 · 6.2:1 WCAG AA

For every eye: Charcoal on ShortbreadThe strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Charcoal still stands clearly off Shortbread in all four, the pairing reads for everyone.

Shortbread
Red-blind (protanopia)
Shortbread
Green-blind (deuteranopia)
Shortbread
Blue-blind (tritanopia)
Shortbread
No color (achromatopsia)