chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryElectric VioletCH 0468 · #7C3EF1
SecondaryHot PinkCH 0025 · #FF1493

Tertiary

TertiaryDustCH 0568 · #C4C4C4
TertiaryTaupeCH 0100 · #8B8589
TertiaryPewterCH 0564 · #636363
TertiaryGraphiteCH 0006 · #2B2B2E

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralIronCH 0562 · #383838
NeutralStaticCH 0008 · #737479
NeutralSilverCH 0578 · #A5AFBA
Neutral≈ Feather#DCD1DC
claim its number≈ MilkAn unnamed color. Its nearest named color is Milk #F2F2F2.chromary

Named neighbors

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaInk on ≈ MilkLc 100 · passesWCAG 2 · 18.0 : 1 · AAA
Aa≈ Milk on InkLc 101 · passesWCAG 2 · 18.0 : 1 · AAA

Avoid

AaFeather on ≈ MilkLc 17 · failsWCAG 2 · 1.4 : 1 · fails
Aa≈ Milk on FeatherLc 19 · failsWCAG 2 · 1.4 : 1 · fails

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.