chromary

Soft Launch≈Ink: auto. Text on this color is black or white, whichever reads better. Tap to set white.

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryNeon AquaCH 0372 · #3CE6F9
SecondaryUltramarineCH 0080 · #1827F2

Tertiary

TertiaryPebbleCH 0567 · #B7A9A0
TertiaryMushroomCH 0572 · #8A7E75
TertiaryMinkCH 0571 · #60554D
TertiaryIronCH 0562 · #392F29

Neutrals

NeutralCharcoalCH 0560 · #170D06
NeutralLeatherCH 0205 · #4D4642
NeutralBiscuitCH 0212 · #77706B
NeutralDustCH 0568 · #CAC2BD
NeutralChalkCH 0013 · #FDEFE5
no number yet
chromaryclaim its numberSoft Launch≈Named after Soft Launch #ECD0CB, its nearest entry in the dictionary.

Official neighbors

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines; under 45, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio is shown small under each for anyone quoting that standard.

Use

AaCharcoal on Soft LaunchLc 84 · passesWCAG 2 · 13.7 : 1
AaSoft Launch on CharcoalLc 84 · passesWCAG 2 · 13.7 : 1

Avoid

AaChalk on Soft LaunchLc 13 · failsWCAG 2 · 1.2 : 1
AaSoft Launch on ChalkLc 11 · failsWCAG 2 · 1.2 : 1

Harmonies