Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#E2998B set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Charcoal on #E2998B#E2998BSet in Charcoal on #E2998B, a line of text reads cleanly at this size.Headlines and large textLc 58 · 8.2:1#E2998B on Charcoal#E2998BSet in #E2998B on Charcoal, a line of text reads cleanly at this size.Headlines and large textLc 56 · 8.2:1Espresso on #E2998B#E2998BSet in Espresso on #E2998B, a line of text reads cleanly at this size.Headlines and large textLc 51 · 5.3:1#E2998B on Espresso#E2998BSet in #E2998B on Espresso, a line of text reads cleanly at this size.Headlines and large textLc 50 · 5.3:1#E2998B on Clay#E2998BSet in #E2998B on Clay, a line of text reads cleanly at this size.Headlines and large textLc 45 · 4.1:1Clay on #E2998B#E2998BDisplay sizesLc 44 · 4.1:1
For every eye: Charcoal on #E2998B
#E2998BRed-blind (protanopia)#E2998BGreen-blind (deuteranopia)#E2998BBlue-blind (tritanopia)#E2998BNo color (achromatopsia)