chromary

≈ Pink LilacText: auto, black, whichever reads better. Tap for white.

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryElectric VioletCH 0468 · #7C3EF1
SecondaryHot PinkCH 0025 · #FF1493

Tertiary

TertiaryDusty OrchidCH 0506 · #B093B5
TertiarySmoky PlumCH 0500 · #826786
TertiaryPlum GreyCH 0494 · #534055
TertiaryGraphiteCH 0006 · #2B2B2E

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralIronCH 0562 · #383838
NeutralTaupeCH 0100 · #8B8589
NeutralFeatherCH 0569 · #D7D7D7
NeutralMilkCH 0570 · #F2F2F2

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaInk on ≈ Pink LilacLc 74 · passesWCAG 2 · 11.7 : 1 · AAA
Aa≈ Pink Lilac on InkLc 73 · passesWCAG 2 · 11.7 : 1 · AAA

Avoid

AaMilk on ≈ Pink LilacLc 25 · failsWCAG 2 · 1.5 : 1 · fails
Aa≈ Pink Lilac on MilkLc 22 · failsWCAG 2 · 1.5 : 1 · fails

Harmonies