chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryElectric VioletCH 0468 · #7C3EF1
SecondaryHot PinkCH 0025 · #FF1493

Tertiary

TertiaryMauve MistCH 0512 · #D7C8D9
TertiaryTaupeCH 0100 · #8B8589
Tertiary≈ Shale#695169
Tertiary≈ Graphite#3D283C

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralIronCH 0562 · #383838
NeutralStaticCH 0008 · #737479
NeutralPebbleCH 0567 · #ABABAB
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ LilacAn unnamed color. Its nearest named color is Lilac #C8A2C8.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#CCADCB set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Ink on #CCADCB#CCADCBSet in Ink on #CCADCB, a line of text reads cleanly at this size.
Body textLc 64 · 9.7:1 WCAG AAA
#CCADCB on Ink#CCADCBSet in #CCADCB on Ink, a line of text reads cleanly at this size.
Body textLc 62 · 9.7:1 WCAG AAA
Graphite on #CCADCB#CCADCBSet in Graphite on #CCADCB, a line of text reads cleanly at this size.
Headlines and large textLc 58 · 6.6:1 WCAG AA
#CCADCB on Graphite#CCADCBSet in #CCADCB on Graphite, a line of text reads cleanly at this size.
Headlines and large textLc 58 · 6.6:1 WCAG AA
#CCADCB on Iron#CCADCBSet in #CCADCB on Iron, a line of text reads cleanly at this size.
Headlines and large textLc 55 · 5.8:1 WCAG AA
Iron on #CCADCB#CCADCBSet in Iron on #CCADCB, a line of text reads cleanly at this size.
Headlines and large textLc 55 · 5.8:1 WCAG AA

For every eye: Ink on #CCADCBThe strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Ink still stands clearly off #CCADCB in all four, the pairing reads for everyone.

#CCADCB
Red-blind (protanopia)
#CCADCB
Green-blind (deuteranopia)
#CCADCB
Blue-blind (tritanopia)
#CCADCB
No color (achromatopsia)