chromary

≈ Strawberry

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryLemonCH 0040 · #FFF44F
SecondaryAquaCH 0066 · #00FFFF
Secondary≈ Electric Violet#6B24F2

Tertiary

Tertiary≈ Dusty Rose#D99C9D
TertiaryBlushCH 0021 · #F4C2C2
Tertiary≈ Persimmon#8A4D4F
TertiaryEspressoCH 0092 · #4B2E2B

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralClayCH 0170 · #52443D
NeutralMushroomCH 0572 · #877F73
NeutralDustCH 0568 · #C4C4C4
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ StrawberryAn unnamed color. Its nearest named color is Strawberry #D38683.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#BF787A set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Milk on #BF787A#BF787ASet in Milk on #BF787A, a line of text reads cleanly at this size.
Headlines and large textLc 58 · 3.0:1 WCAG AA large
Lemon on #BF787A#BF787ASet in Lemon on #BF787A, a line of text reads cleanly at this size.
Headlines and large textLc 56 · 2.9:1 fails WCAG
#BF787A on Milk#BF787ASet in #BF787A on Milk, a line of text reads cleanly at this size.
Headlines and large textLc 53 · 3.0:1 WCAG AA large
#BF787A on Lemon#BF787ASet in #BF787A on Lemon, a line of text reads cleanly at this size.
Headlines and large textLc 52 · 2.9:1 fails WCAG
Aqua on #BF787A#BF787ASet in Aqua on #BF787A, a line of text reads cleanly at this size.
Headlines and large textLc 51 · 2.7:1 fails WCAG
#BF787A on Aqua#BF787ASet in #BF787A on Aqua, a line of text reads cleanly at this size.
Headlines and large textLc 46 · 2.7:1 fails WCAG

For every eye: Milk on #BF787A

#BF787A
Red-blind (protanopia)
#BF787A
Green-blind (deuteranopia)
#BF787A
Blue-blind (tritanopia)
#BF787A
No color (achromatopsia)