Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#BF7870 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Milk on #BF7870#BF7870Set in Milk on #BF7870, a line of text reads cleanly at this size.Headlines and large textLc 58 · 3.1:1#BF7870 on Milk#BF7870Set in #BF7870 on Milk, a line of text reads cleanly at this size.Headlines and large textLc 54 · 3.1:1Charcoal on #BF7870#BF7870Display sizesLc 42 · 5.5:1Glow Stick on #BF7870#BF7870Display sizesLc 41 · 2.4:1#BF7870 on Charcoal#BF7870Display sizesLc 40 · 5.5:1#BF7870 on Glow Stick#BF7870Display sizesLc 38 · 2.4:1
For every eye: Milk on #BF7870
#BF7870Red-blind (protanopia)#BF7870Green-blind (deuteranopia)#BF7870Blue-blind (tritanopia)#BF7870No color (achromatopsia)