Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#BF757D set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Milk on #BF757D#BF757DSet in Milk on #BF757D, a line of text reads cleanly at this size.Headlines and large textLc 59 · 3.1:1Lemon on #BF757D#BF757DSet in Lemon on #BF757D, a line of text reads cleanly at this size.Headlines and large textLc 57 · 3.0:1#BF757D on Milk#BF757DSet in #BF757D on Milk, a line of text reads cleanly at this size.Headlines and large textLc 54 · 3.1:1#BF757D on Lemon#BF757DSet in #BF757D on Lemon, a line of text reads cleanly at this size.Headlines and large textLc 53 · 3.0:1Aqua on #BF757D#BF757DSet in Aqua on #BF757D, a line of text reads cleanly at this size.Headlines and large textLc 52 · 2.8:1#BF757D on Aqua#BF757DSet in #BF757D on Aqua, a line of text reads cleanly at this size.Headlines and large textLc 48 · 2.8:1
For every eye: Milk on #BF757D
#BF757DRed-blind (protanopia)#BF757DGreen-blind (deuteranopia)#BF757DBlue-blind (tritanopia)#BF757DNo color (achromatopsia)