Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#BD718B set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Pink Milk on #BD718B#BD718BSet in Pink Milk on #BD718B, a line of text reads cleanly at this size.Headlines and large textLc 55 · 3.0:1#BD718B on Pink Milk#BD718BSet in #BD718B on Pink Milk, a line of text reads cleanly at this size.Headlines and large textLc 51 · 3.0:1Aurora on #BD718B#BD718BDisplay sizesLc 41 · 2.4:1Charcoal on #BD718B#BD718BDisplay sizesLc 40 · 5.3:1#BD718B on Aurora#BD718BDisplay sizesLc 38 · 2.4:1#BD718B on Charcoal#BD718BDisplay sizesLc 38 · 5.3:1
For every eye: Pink Milk on #BD718B
#BD718BRed-blind (protanopia)#BD718BGreen-blind (deuteranopia)#BD718BBlue-blind (tritanopia)#BD718BNo color (achromatopsia)