Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#BB9CE6 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Ink on #BB9CE6#BB9CE6Set in Ink on #BB9CE6, a line of text reads cleanly at this size.Headlines and large textLc 58 · 8.4:1#BB9CE6 on Ink#BB9CE6Set in #BB9CE6 on Ink, a line of text reads cleanly at this size.Headlines and large textLc 56 · 8.4:1Eggplant on #BB9CE6#BB9CE6Set in Eggplant on #BB9CE6, a line of text reads cleanly at this size.Headlines and large textLc 53 · 6.1:1#BB9CE6 on Eggplant#BB9CE6Set in #BB9CE6 on Eggplant, a line of text reads cleanly at this size.Headlines and large textLc 52 · 6.1:1Iron on #BB9CE6#BB9CE6Set in Iron on #BB9CE6, a line of text reads cleanly at this size.Headlines and large textLc 49 · 5.0:1#BB9CE6 on Iron#BB9CE6Set in #BB9CE6 on Iron, a line of text reads cleanly at this size.Headlines and large textLc 49 · 5.0:1
For every eye: Ink on #BB9CE6
#BB9CE6Red-blind (protanopia)#BB9CE6Green-blind (deuteranopia)#BB9CE6Blue-blind (tritanopia)#BB9CE6No color (achromatopsia)