chromary

≈ Strawberry

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryLemonCH 0040 · #FFF44F
SecondaryAquaCH 0066 · #00FFFF
Secondary≈ Electric Violet#6323F0

Tertiary

Tertiary≈ Lilac#D2A2A5
TertiaryGuavaCH 0154 · #E8C4C2
Tertiary≈ Rouge#835356
TertiaryEspressoCH 0092 · #4B2E2B

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralClayCH 0170 · #52443D
NeutralMushroomCH 0572 · #877F73
NeutralPebbleCH 0567 · #ABABAB
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ StrawberryAn unnamed color. Its nearest named color is Strawberry #D38683.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#B78083 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Milk on #B78083#B78083Set in Milk on #B78083, a line of text reads cleanly at this size.
Headlines and large textLc 56 · 2.9:1 fails WCAG
Lemon on #B78083#B78083Set in Lemon on #B78083, a line of text reads cleanly at this size.
Headlines and large textLc 55 · 2.8:1 fails WCAG
#B78083 on Milk#B78083Set in #B78083 on Milk, a line of text reads cleanly at this size.
Headlines and large textLc 52 · 2.9:1 fails WCAG
#B78083 on Lemon#B78083Set in #B78083 on Lemon, a line of text reads cleanly at this size.
Headlines and large textLc 50 · 2.8:1 fails WCAG
Aqua on #B78083#B78083Set in Aqua on #B78083, a line of text reads cleanly at this size.
Headlines and large textLc 49 · 2.6:1 fails WCAG
#B78083 on Aqua#B78083Set in #B78083 on Aqua, a line of text reads cleanly at this size.
Headlines and large textLc 45 · 2.6:1 fails WCAG

For every eye: Milk on #B78083The strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Milk still stands clearly off #B78083 in all four, the pairing reads for everyone.

#B78083
Red-blind (protanopia)
#B78083
Green-blind (deuteranopia)
#B78083
Blue-blind (tritanopia)
#B78083
No color (achromatopsia)