chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryLemonCH 0040 · #FFF44F
SecondaryAquaCH 0066 · #00FFFF
Secondary≈ Electric Violet#6323F1

Tertiary

Tertiary≈ Dusty Rose#D19C9F
TertiaryPink LemonadeCH 0153 · #E8C3C8
Tertiary≈ Umber#834D51
TertiaryEspressoCH 0092 · #4B2E2B

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralClayCH 0170 · #52443D
NeutralMushroomCH 0572 · #877F73
NeutralPebbleCH 0567 · #ABABAB
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ MochaAn unnamed color. Its nearest named color is Mocha #967969.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#B5777B set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Milk on #B5777B#B5777BSet in Milk on #B5777B, a line of text reads cleanly at this size.
Body textLc 60 · 3.1:1 WCAG AA large
Lemon on #B5777B#B5777BSet in Lemon on #B5777B, a line of text reads cleanly at this size.
Headlines and large textLc 58 · 3.1:1 WCAG AA large
#B5777B on Milk#B5777BSet in #B5777B on Milk, a line of text reads cleanly at this size.
Headlines and large textLc 55 · 3.1:1 WCAG AA large
#B5777B on Lemon#B5777BSet in #B5777B on Lemon, a line of text reads cleanly at this size.
Headlines and large textLc 53 · 3.1:1 WCAG AA large
Aqua on #B5777B#B5777BSet in Aqua on #B5777B, a line of text reads cleanly at this size.
Headlines and large textLc 52 · 2.8:1 fails WCAG
#B5777B on Aqua#B5777BSet in #B5777B on Aqua, a line of text reads cleanly at this size.
Headlines and large textLc 48 · 2.8:1 fails WCAG

For every eye: Milk on #B5777B

#B5777B
Red-blind (protanopia)
#B5777B
Green-blind (deuteranopia)
#B5777B
Blue-blind (tritanopia)
#B5777B
No color (achromatopsia)