Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#B4776E set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Milk on #B4776E#B4776ESet in Milk on #B4776E, a line of text reads cleanly at this size.Body textLc 61 · 3.2:1#B4776E on Milk#B4776ESet in #B4776E on Milk, a line of text reads cleanly at this size.Headlines and large textLc 56 · 3.2:1Rave on #B4776E#B4776ESet in Rave on #B4776E, a line of text reads cleanly at this size.Headlines and large textLc 50 · 2.7:1#B4776E on Rave#B4776ESet in #B4776E on Rave, a line of text reads cleanly at this size.Headlines and large textLc 46 · 2.7:1Charcoal on #B4776E#B4776EDisplay sizesLc 40 · 5.2:1#B4776E on Charcoal#B4776EDisplay sizesLc 37 · 5.2:1
For every eye: Milk on #B4776E
#B4776ERed-blind (protanopia)#B4776EGreen-blind (deuteranopia)#B4776EBlue-blind (tritanopia)#B4776ENo color (achromatopsia)