Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#8D4B10 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Chalk on #8D4B10#8D4B10Set in Chalk on #8D4B10, a line of text reads cleanly at this size.Any textLc 80 · 6.1:1#8D4B10 on Chalk#8D4B10Set in #8D4B10 on Chalk, a line of text reads cleanly at this size.Any textLc 76 · 6.1:1Neon Aqua on #8D4B10#8D4B10Set in Neon Aqua on #8D4B10, a line of text reads cleanly at this size.Headlines and large textLc 60 · 4.4:1#8D4B10 on Neon Aqua#8D4B10Set in #8D4B10 on Neon Aqua, a line of text reads cleanly at this size.Headlines and large textLc 57 · 4.4:1Dust on #8D4B10#8D4B10Set in Dust on #8D4B10, a line of text reads cleanly at this size.Headlines and large textLc 51 · 3.8:1#8D4B10 on Dust#8D4B10Set in #8D4B10 on Dust, a line of text reads cleanly at this size.Headlines and large textLc 49 · 3.8:1
For every eye: Chalk on #8D4B10
#8D4B10Red-blind (protanopia)#8D4B10Green-blind (deuteranopia)#8D4B10Blue-blind (tritanopia)#8D4B10No color (achromatopsia)