chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondarySignalCH 0018 · #FF2D2D
SecondaryElectric LemonCH 0270 · #EFF746
SecondaryNeon AquaCH 0372 · #44E7F2

Tertiary

TertiaryPebbleCH 0567 · #ABABAB
TertiaryFogCH 0010 · #C9CCD6
TertiaryPewterCH 0564 · #636363
TertiaryIronCH 0562 · #383838

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralAsphaltCH 0007 · #434449
NeutralStaticCH 0008 · #737479
NeutralPale WisteriaCH 0482 · #EBEAEF
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ TaupeAn unnamed color. Its nearest named color is Taupe #8B8589.chromary

Named neighbors

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaMilk on ≈ TaupeLc 59 · large textWCAG 2 · 3.1 : 1 · AA large
Aa≈ Taupe on MilkLc 55 · large textWCAG 2 · 3.1 : 1 · AA large

Avoid

AaCharcoal on ≈ TaupeLc 41 · display sizesWCAG 2 · 5.4 : 1 · AA
Aa≈ Taupe on CharcoalLc 39 · display sizesWCAG 2 · 5.4 : 1 · AA

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.