Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#884D3B set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Chalk on #884D3B#884D3BSet in Chalk on #884D3B, a line of text reads cleanly at this size.Any textLc 80 · 6.0:1#884D3B on Chalk#884D3BSet in #884D3B on Chalk, a line of text reads cleanly at this size.Any textLc 76 · 6.0:1Aqua on #884D3B#884D3BSet in Aqua on #884D3B, a line of text reads cleanly at this size.Body textLc 72 · 5.3:1#884D3B on Aqua#884D3BSet in #884D3B on Aqua, a line of text reads cleanly at this size.Body textLc 68 · 5.3:1Feather on #884D3B#884D3BSet in Feather on #884D3B, a line of text reads cleanly at this size.Body textLc 62 · 4.6:1#884D3B on Feather#884D3BSet in #884D3B on Feather, a line of text reads cleanly at this size.Headlines and large textLc 59 · 4.6:1
For every eye: Chalk on #884D3B
#884D3BRed-blind (protanopia)#884D3BGreen-blind (deuteranopia)#884D3BBlue-blind (tritanopia)#884D3BNo color (achromatopsia)