chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryElectric LemonCH 0270 · #EFF746
SecondaryAuroraCH 0336 · #44EDC3

Tertiary

Tertiary≈ Pink Orchid#AD7AB2
TertiaryDeluluCH 0596 · #C9B6F2
TertiaryDeep OrchidCH 0496 · #5F3466
TertiaryEggplantCH 0090 · #3D0C3F

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralIronCH 0562 · #383838
NeutralTaupeCH 0100 · #8B8589
NeutralDustCH 0568 · #C4C4C4
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ PlumAn unnamed color. Its nearest named color is Plum #8E4585.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#834789 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Milk on #834789#834789Set in Milk on #834789, a line of text reads cleanly at this size.
Any textLc 78 · 5.8:1 WCAG AA
Electric Lemon on #834789#834789Set in Electric Lemon on #834789, a line of text reads cleanly at this size.
Any textLc 75 · 5.5:1 WCAG AA
#834789 on Milk#834789Set in #834789 on Milk, a line of text reads cleanly at this size.
Body textLc 74 · 5.8:1 WCAG AA
#834789 on Electric Lemon#834789Set in #834789 on Electric Lemon, a line of text reads cleanly at this size.
Body textLc 71 · 5.5:1 WCAG AA
Aurora on #834789#834789Set in Aurora on #834789, a line of text reads cleanly at this size.
Body textLc 60 · 4.3:1 WCAG AA large
#834789 on Aurora#834789Set in #834789 on Aurora, a line of text reads cleanly at this size.
Headlines and large textLc 57 · 4.3:1 WCAG AA large

For every eye: Milk on #834789The strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Milk still stands clearly off #834789 in all four, the pairing reads for everyone.

#834789
Red-blind (protanopia)
#834789
Green-blind (deuteranopia)
#834789
Blue-blind (tritanopia)
#834789
No color (achromatopsia)