chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryAuroraCH 0336 · #44EDC3
Secondary≈ Pine#006B5B

Tertiary

Tertiary≈ Taupe#AC7788
Tertiary≈ Lilac#D7ABB8
TertiaryJamCH 0532 · #69334C
TertiaryShirazCH 0528 · #400626

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralIronCH 0562 · #383838
NeutralMushroomCH 0572 · #877F73
NeutralDustCH 0568 · #C4C4C4
NeutralPink MilkCH 0556 · #F5E7EC
claim its number≈ PlumAn unnamed color. Its nearest named color is Plum #8E4585.chromary

Named neighbors

Named opposites

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaPink Milk on ≈ PlumLc 76 · passesWCAG 2 · 5.9 : 1 · AA
Aa≈ Plum on Pink MilkLc 72 · passesWCAG 2 · 5.9 : 1 · AA

Avoid

AaCharcoal on ≈ PlumLc 19 · failsWCAG 2 · 2.6 : 1 · fails
Aa≈ Plum on CharcoalLc 17 · failsWCAG 2 · 2.6 : 1 · fails

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.