chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryRoseCH 0022 · #F33A6A
SecondaryLemonCH 0040 · #FFF44F
SecondaryAquaCH 0066 · #00FFFF

Tertiary

TertiaryLo-FiCH 0597 · #B49BC8
TertiaryLight LavenderCH 0478 · #CECAE7
Tertiary≈ Workwear#55547E
TertiaryNavyCH 0078 · #1A2B3C

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralGunmetalCH 0576 · #333C45
NeutralAshCH 0565 · #7A7A7A
NeutralSilverCH 0578 · #A5AFBA
NeutralClub SodaCH 0580 · #E5F0FC
claim its number≈ TaupeAn unnamed color. Its nearest named color is Taupe #8B8589.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#8181B1 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Club Soda on #8181B1#8181B1Set in Club Soda on #8181B1, a line of text reads cleanly at this size.
Headlines and large textLc 59 · 3.1:1 WCAG AA large
#8181B1 on Club Soda#8181B1Set in #8181B1 on Club Soda, a line of text reads cleanly at this size.
Headlines and large textLc 54 · 3.1:1 WCAG AA large
Ink on #8181B1#8181B1
Display sizesLc 39 · 5.3:1 WCAG AA
Light Lavender on #8181B1#8181B1
Display sizesLc 38 · 2.3:1 fails WCAG
#8181B1 on Ink#8181B1
Display sizesLc 37 · 5.3:1 WCAG AA
#8181B1 on Light Lavender#8181B1
Display sizesLc 35 · 2.3:1 fails WCAG

For every eye: Club Soda on #8181B1The strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Club Soda still stands clearly off #8181B1 in all four, the pairing reads for everyone.

#8181B1
Red-blind (protanopia)
#8181B1
Green-blind (deuteranopia)
#8181B1
Blue-blind (tritanopia)
#8181B1
No color (achromatopsia)