chromary

≈ DoveText: auto, white, whichever reads better. Tap for black.

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryNeon AquaCH 0372 · #44E7F2
SecondaryBright AzureCH 0432 · #1B63F1

Tertiary

TertiaryCloudCH 0403 · #BDD2D9
TertiaryCornflowerCH 0393 · #507985
TertiaryCadetCH 0388 · #314C5A
TertiaryNavyCH 0078 · #1A2B3C

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralGunmetalCH 0576 · #333C45
NeutralAshCH 0565 · #7A7A7A
NeutralSilverCH 0578 · #A5AFBA
NeutralClub SodaCH 0580 · #E5F0FC
claim its number≈ DoveAn unnamed color. Its nearest named color is Dove #8CA2AF.chromary

Named neighbors

Named opposites

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaCharcoal on ≈ DoveLc 51 · large textWCAG 2 · 6.9 : 1 · AA
AaClub Soda on ≈ DoveLc 47 · large textWCAG 2 · 2.4 : 1 · fails
Aa≈ Dove on CharcoalLc 49 · large textWCAG 2 · 6.9 : 1 · AA

Avoid

Aa≈ Dove on Club SodaLc 43 · display sizesWCAG 2 · 2.4 : 1 · fails

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.