chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryMint FlashCH 0335 · #44F0A0
Secondary≈ Pine#206B4E

Tertiary

Tertiary≈ Taupe#AB7A97
Tertiary≈ Lilac#D8B0C7
TertiaryBerryCH 0531 · #653358
TertiaryShirazCH 0528 · #400626

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralIronCH 0562 · #383838
NeutralAshCH 0565 · #7A7A7A
NeutralFeatherCH 0569 · #D7D7D7
NeutralMilkCH 0570 · #F2F2F2
claim its number≈ PlumAn unnamed color. Its nearest named color is Plum #8E4585.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#7E4769 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Milk on #7E4769#7E4769Set in Milk on #7E4769, a line of text reads cleanly at this size.
Any textLc 80 · 6.2:1 WCAG AA
#7E4769 on Milk#7E4769Set in #7E4769 on Milk, a line of text reads cleanly at this size.
Any textLc 76 · 6.2:1 WCAG AA
Feather on #7E4769#7E4769Set in Feather on #7E4769, a line of text reads cleanly at this size.
Body textLc 63 · 4.8:1 WCAG AA
Mint Flash on #7E4769#7E4769Set in Mint Flash on #7E4769, a line of text reads cleanly at this size.
Body textLc 62 · 4.7:1 WCAG AA
#7E4769 on Feather#7E4769Set in #7E4769 on Feather, a line of text reads cleanly at this size.
Body textLc 60 · 4.8:1 WCAG AA
#7E4769 on Mint Flash#7E4769Set in #7E4769 on Mint Flash, a line of text reads cleanly at this size.
Headlines and large textLc 59 · 4.7:1 WCAG AA

For every eye: Milk on #7E4769

#7E4769
Red-blind (protanopia)
#7E4769
Green-blind (deuteranopia)
#7E4769
Blue-blind (tritanopia)
#7E4769
No color (achromatopsia)