Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#7D7DFC set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Club Soda on #7D7DFC#7D7DFCSet in Club Soda on #7D7DFC, a line of text reads cleanly at this size.Headlines and large textLc 56 · 2.9:1#7D7DFC on Club Soda#7D7DFCSet in #7D7DFC on Club Soda, a line of text reads cleanly at this size.Headlines and large textLc 51 · 2.9:1Ink on #7D7DFC#7D7DFCDisplay sizesLc 43 · 5.8:1#7D7DFC on Ink#7D7DFCDisplay sizesLc 40 · 5.8:1Midnight on #7D7DFC#7D7DFCDisplay sizesLc 38 · 4.4:1#7D7DFC on Midnight#7D7DFCDisplay sizesLc 37 · 4.4:1
For every eye: Club Soda on #7D7DFC
#7D7DFCRed-blind (protanopia)#7D7DFCGreen-blind (deuteranopia)#7D7DFCBlue-blind (tritanopia)#7D7DFCNo color (achromatopsia)