Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#7D4E3B set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Chalk on #7D4E3B#7D4E3BSet in Chalk on #7D4E3B, a line of text reads cleanly at this size.Any textLc 81 · 6.3:1#7D4E3B on Chalk#7D4E3BSet in #7D4E3B on Chalk, a line of text reads cleanly at this size.Any textLc 77 · 6.3:1Aqua on #7D4E3B#7D4E3BSet in Aqua on #7D4E3B, a line of text reads cleanly at this size.Body textLc 73 · 5.5:1#7D4E3B on Aqua#7D4E3BSet in #7D4E3B on Aqua, a line of text reads cleanly at this size.Body textLc 70 · 5.5:1Cantaloupe on #7D4E3B#7D4E3BSet in Cantaloupe on #7D4E3B, a line of text reads cleanly at this size.Headlines and large textLc 57 · 4.3:1#7D4E3B on Cantaloupe#7D4E3BSet in #7D4E3B on Cantaloupe, a line of text reads cleanly at this size.Headlines and large textLc 54 · 4.3:1
For every eye: Chalk on #7D4E3B
#7D4E3BRed-blind (protanopia)#7D4E3BGreen-blind (deuteranopia)#7D4E3BBlue-blind (tritanopia)#7D4E3BNo color (achromatopsia)