Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#7B70AF set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Club Soda on #7B70AF#7B70AFSet in Club Soda on #7B70AF, a line of text reads cleanly at this size.Body textLc 65 · 3.8:1Electric Lemon on #7B70AF#7B70AFSet in Electric Lemon on #7B70AF, a line of text reads cleanly at this size.Body textLc 65 · 3.8:1#7B70AF on Club Soda#7B70AFSet in #7B70AF on Club Soda, a line of text reads cleanly at this size.Body textLc 61 · 3.8:1#7B70AF on Electric Lemon#7B70AFSet in #7B70AF on Electric Lemon, a line of text reads cleanly at this size.Body textLc 60 · 3.8:1Lilac Pop on #7B70AF#7B70AFDisplay sizesLc 44 · 2.7:1#7B70AF on Lilac Pop#7B70AFDisplay sizesLc 41 · 2.7:1
For every eye: Club Soda on #7B70AF
#7B70AFRed-blind (protanopia)#7B70AFGreen-blind (deuteranopia)#7B70AFBlue-blind (tritanopia)#7B70AFNo color (achromatopsia)