chromary

≈ AshText: auto, white, whichever reads better. Tap for black.

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryNeon AquaCH 0372 · #44E7F2
SecondaryElectric VioletCH 0468 · #7C3EF1
SecondarySignalCH 0018 · #FF2D2D

Tertiary

TertiarySmokeCH 0009 · #9A9A9A
TertiaryDustCH 0568 · #C4C4C4
TertiaryMinkCH 0571 · #5C5449
TertiaryGraphiteCH 0006 · #2B2B2E

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralIronCH 0562 · #383838
NeutralPewterCH 0564 · #636363
NeutralFeatherCH 0569 · #D7D7D7
NeutralChalkCH 0013 · #F4F4F0
claim its number≈ AshAn unnamed color. Its nearest named color is Ash #7A7A7A.chromary

Named neighbors

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaChalk on ≈ AshLc 69 · passesWCAG 2 · 4.1 : 1 · AA large
Aa≈ Ash on ChalkLc 65 · passesWCAG 2 · 4.1 : 1 · AA large

Avoid

AaCharcoal on ≈ AshLc 32 · display sizesWCAG 2 · 4.1 : 1 · AA large
Aa≈ Ash on CharcoalLc 30 · failsWCAG 2 · 4.1 : 1 · AA large

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.