chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

Secondary≈ Acid#91FB3A
Secondary≈ Olive#3A6915

Tertiary

Tertiary≈ Amethyst#9F75B2
TertiaryLilacCH 0088 · #C8A2C8
TertiaryByzantiumCH 0495 · #573671
TertiaryRoyal MagentaCH 0492 · #37063F

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralIronCH 0562 · #383838
NeutralAshCH 0565 · #7A7A7A
NeutralDustCH 0568 · #C4C4C4
NeutralPink MistCH 0519 · #EFE8F5
claim its number≈ PlumAn unnamed color. Its nearest named color is Plum #8E4585.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#74428A set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Pink Mist on #74428A#74428ASet in Pink Mist on #74428A, a line of text reads cleanly at this size.
Any textLc 76 · 6.0:1 WCAG AA
#74428A on Pink Mist#74428ASet in #74428A on Pink Mist, a line of text reads cleanly at this size.
Body textLc 72 · 6.0:1 WCAG AA
Acid on #74428A#74428ASet in Acid on #74428A, a line of text reads cleanly at this size.
Body textLc 70 · 5.5:1 WCAG AA
#74428A on Acid#74428ASet in #74428A on Acid, a line of text reads cleanly at this size.
Body textLc 67 · 5.5:1 WCAG AA
Dust on #74428A#74428ASet in Dust on #74428A, a line of text reads cleanly at this size.
Headlines and large textLc 52 · 4.1:1 WCAG AA large
#74428A on Dust#74428ASet in #74428A on Dust, a line of text reads cleanly at this size.
Headlines and large textLc 50 · 4.1:1 WCAG AA large

For every eye: Pink Mist on #74428A

#74428A
Red-blind (protanopia)
#74428A
Green-blind (deuteranopia)
#74428A
Blue-blind (tritanopia)
#74428A
No color (achromatopsia)