Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#743F86 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.
Pink Mist on #743F86#743F86Set in Pink Mist on #743F86, a line of text reads cleanly at this size.Any textLc 77 · 6.2:1 WCAG AA#743F86 on Pink Mist#743F86Set in #743F86 on Pink Mist, a line of text reads cleanly at this size.Body textLc 73 · 6.2:1 WCAG AAGlow Stick on #743F86#743F86Set in Glow Stick on #743F86, a line of text reads cleanly at this size.Body textLc 65 · 5.1:1 WCAG AA#743F86 on Glow Stick#743F86Set in #743F86 on Glow Stick, a line of text reads cleanly at this size.Body textLc 62 · 5.1:1 WCAG AADust on #743F86#743F86Set in Dust on #743F86, a line of text reads cleanly at this size.Headlines and large textLc 53 · 4.3:1 WCAG AA large#743F86 on Dust#743F86Set in #743F86 on Dust, a line of text reads cleanly at this size.Headlines and large textLc 51 · 4.3:1 WCAG AA large
For every eye: Pink Mist on #743F86
#743F86Red-blind (protanopia)#743F86Green-blind (deuteranopia)#743F86Blue-blind (tritanopia)#743F86No color (achromatopsia)