Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#737DCB set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.
Club Soda on #737DCB#737DCBSet in Club Soda on #737DCB, a line of text reads cleanly at this size.Body textLc 60 · 3.2:1 WCAG AA large#737DCB on Club Soda#737DCBSet in #737DCB on Club Soda, a line of text reads cleanly at this size.Headlines and large textLc 55 · 3.2:1 WCAG AA largeViolet Ice on #737DCB#737DCBDisplay sizesLc 39 · 2.3:1 fails WCAGInk on #737DCB#737DCBDisplay sizesLc 38 · 5.1:1 WCAG AA#737DCB on Violet Ice#737DCBDisplay sizesLc 36 · 2.3:1 fails WCAG#737DCB on Ink#737DCBDisplay sizesLc 36 · 5.1:1 WCAG AA
For every eye: Club Soda on #737DCB
#737DCBRed-blind (protanopia)#737DCBGreen-blind (deuteranopia)#737DCBBlue-blind (tritanopia)#737DCBNo color (achromatopsia)