Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#728E6F set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Paper on #728E6F#728E6FSet in Paper on #728E6F, a line of text reads cleanly at this size.Headlines and large textLc 60 · 3.2:1#728E6F on Paper#728E6FSet in #728E6F on Paper, a line of text reads cleanly at this size.Headlines and large textLc 55 · 3.2:1Panel on #728E6F#728E6FDisplay sizesLc 39 · 5.1:1Pale Jade on #728E6F#728E6FDisplay sizesLc 39 · 2.3:1#728E6F on Panel#728E6FDisplay sizesLc 37 · 5.1:1#728E6F on Pale Jade#728E6FDisplay sizesLc 36 · 2.3:1
For every eye: Paper on #728E6F
#728E6FRed-blind (protanopia)#728E6FGreen-blind (deuteranopia)#728E6FBlue-blind (tritanopia)#728E6FNo color (achromatopsia)