chromary

≈ Faded Denim

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryTangerineCH 0030 · #F28500
SecondaryElectric LemonCH 0270 · #EFF746

Tertiary

TertiaryBluebellCH 0434 · #939FB5
TertiaryFogCH 0010 · #C9CCD6
Tertiary≈ Gunmetal Blue#4A546B
TertiaryNavyCH 0078 · #1A2B3C

Neutrals

NeutralInkCH 0003 · #0B0B0F
NeutralGunmetalCH 0576 · #333C45
NeutralCementCH 0566 · #929292
NeutralSilverCH 0578 · #A5AFBA
NeutralClub SodaCH 0580 · #E5F0FC
claim its number≈ Faded DenimAn unnamed color. Its nearest named color is Faded Denim #607292.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#727E99 set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Club Soda on #727E99#727E99Set in Club Soda on #727E99, a line of text reads cleanly at this size.
Body textLc 62 · 3.5:1 WCAG AA large
#727E99 on Club Soda#727E99Set in #727E99 on Club Soda, a line of text reads cleanly at this size.
Headlines and large textLc 58 · 3.5:1 WCAG AA large
Fog on #727E99#727E99
Display sizesLc 41 · 2.5:1 fails WCAG
#727E99 on Fog#727E99
Display sizesLc 38 · 2.5:1 fails WCAG
Ink on #727E99#727E99
Display sizesLc 35 · 4.8:1 WCAG AA
#727E99 on Ink#727E99
Display sizesLc 33 · 4.8:1 WCAG AA

For every eye: Club Soda on #727E99The strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Club Soda still stands clearly off #727E99 in all four, the pairing reads for everyone.

#727E99
Red-blind (protanopia)
#727E99
Green-blind (deuteranopia)
#727E99
Blue-blind (tritanopia)
#727E99
No color (achromatopsia)