Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#724D7C set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Milk on #724D7C#724D7CSet in Milk on #724D7C, a line of text reads cleanly at this size.Any textLc 80 · 6.1:1#724D7C on Milk#724D7CSet in #724D7C on Milk, a line of text reads cleanly at this size.Any textLc 76 · 6.1:1Glow Stick on #724D7C#724D7CSet in Glow Stick on #724D7C, a line of text reads cleanly at this size.Body textLc 63 · 4.7:1#724D7C on Glow Stick#724D7CSet in #724D7C on Glow Stick, a line of text reads cleanly at this size.Body textLc 60 · 4.7:1Dust on #724D7C#724D7CSet in Dust on #724D7C, a line of text reads cleanly at this size.Headlines and large textLc 52 · 3.9:1#724D7C on Dust#724D7CSet in #724D7C on Dust, a line of text reads cleanly at this size.Headlines and large textLc 50 · 3.9:1
For every eye: Milk on #724D7C
#724D7CRed-blind (protanopia)#724D7CGreen-blind (deuteranopia)#724D7CBlue-blind (tritanopia)#724D7CNo color (achromatopsia)