Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#72435D set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Pink Milk on #72435D#72435DSet in Pink Milk on #72435D, a line of text reads cleanly at this size.Any textLc 78 · 6.5:1#72435D on Pink Milk#72435DSet in #72435D on Pink Milk, a line of text reads cleanly at this size.Body textLc 75 · 6.5:1Aurora on #72435D#72435DSet in Aurora on #72435D, a line of text reads cleanly at this size.Body textLc 65 · 5.3:1#72435D on Aurora#72435DSet in #72435D on Aurora, a line of text reads cleanly at this size.Body textLc 62 · 5.3:1Sakura on #72435D#72435DSet in Sakura on #72435D, a line of text reads cleanly at this size.Headlines and large textLc 60 · 4.9:1#72435D on Sakura#72435DSet in #72435D on Sakura, a line of text reads cleanly at this size.Headlines and large textLc 58 · 4.9:1
For every eye: Pink Milk on #72435D
#72435DRed-blind (protanopia)#72435DGreen-blind (deuteranopia)#72435DBlue-blind (tritanopia)#72435DNo color (achromatopsia)