chromary

Plum≈Ink: auto. Text on this color is black or white, whichever reads better. Tap to set white.

no CH number yet · claim this color and its own CH number

Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand, primary to paper.

Secondary

SecondaryGlow StickCH 0300 · #43FC5C
SecondaryOliveCH 0054 · #406741

Tertiary

TertiaryTaupeCH 0100 · #9E7FA0
TertiaryY2K ChromeCH 0591 · #CDB3CE
TertiaryBerryCH 0531 · #533355
TertiaryDeep PlumCH 0490 · #361A38

Neutrals

NeutralInkCH 0003 · #150C15
NeutralIronCH 0562 · #3E383E
NeutralAshCH 0565 · #847E84
NeutralFeatherCH 0569 · #D8D2D9
NeutralMilkCH 0570 · #F9EDF9
no number yet
chromaryclaim its numberPlum≈An unnamed color. Its nearest named color is Plum #8E4585.

Named neighbors

Named opposites

Color Values

Exact from the hex. Tap any value to copy it.

Full list

ContrastGraded by APCA, the Accessible Perceptual Contrast Algorithm, which measures how strongly text stands off its ground the way eyes see it, as lightness contrast (Lc) from 0 to about 106. Lc 60 and up reads as body text, 45 to 60 as large text and headlines, 30 to 45 at display sizes only (a logo, a big headline); under 30, avoid it for text. The same measure picks black or white text everywhere on Chromary. The older WCAG 2 ratio and its grade (AAA, AA, AA large) are shown small under each for anyone working to that standard.

Use

AaMilk on PlumLc 80 · passesWCAG 2 · 6.2 : 1 · AA
AaPlum on MilkLc 76 · passesWCAG 2 · 6.2 : 1 · AA

Avoid

AaInk on PlumLc 19 · failsWCAG 2 · 2.8 : 1 · fails
AaPlum on InkLc 18 · failsWCAG 2 · 2.8 : 1 · fails

Harmonies