Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#44949A set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Club Soda on #44949A#44949ASet in Club Soda on #44949A, a line of text reads cleanly at this size.Headlines and large textLc 57 · 3.1:1Electric Lemon on #44949A#44949ASet in Electric Lemon on #44949A, a line of text reads cleanly at this size.Headlines and large textLc 57 · 3.0:1#44949A on Club Soda#44949ASet in #44949A on Club Soda, a line of text reads cleanly at this size.Headlines and large textLc 53 · 3.1:1#44949A on Electric Lemon#44949ASet in #44949A on Electric Lemon, a line of text reads cleanly at this size.Headlines and large textLc 53 · 3.0:1Charcoal on #44949A#44949ADisplay sizesLc 41 · 5.3:1#44949A on Charcoal#44949ADisplay sizesLc 38 · 5.3:1
For every eye: Club Soda on #44949A
#44949ARed-blind (protanopia)#44949AGreen-blind (deuteranopia)#44949ABlue-blind (tritanopia)#44949ANo color (achromatopsia)