Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.
HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.
How It Reads#43969D set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc) and the WCAG 2 ratio, for anyone working to a standard.
Club Soda on #43969D#43969DSet in Club Soda on #43969D, a line of text reads cleanly at this size.Headlines and large textLc 57 · 3.0:1Electric Lemon on #43969D#43969DSet in Electric Lemon on #43969D, a line of text reads cleanly at this size.Headlines and large textLc 56 · 3.0:1#43969D on Club Soda#43969DSet in #43969D on Club Soda, a line of text reads cleanly at this size.Headlines and large textLc 52 · 3.0:1#43969D on Electric Lemon#43969DSet in #43969D on Electric Lemon, a line of text reads cleanly at this size.Headlines and large textLc 52 · 3.0:1Charcoal on #43969D#43969DDisplay sizesLc 41 · 5.4:1#43969D on Charcoal#43969DDisplay sizesLc 39 · 5.4:1
For every eye: Club Soda on #43969D
#43969DRed-blind (protanopia)#43969DGreen-blind (deuteranopia)#43969DBlue-blind (tritanopia)#43969DNo color (achromatopsia)