chromary
Your color as a brand: the primary, the secondary colors from the chosen scheme, lighter and darker versions for backgrounds and states, and the neutrals from night to paper through greys tinted with your hue. Copy it as CSS.

Kit · Your color as a brand.

Secondary

SecondaryElectric VioletCH 0468 · #7C3EF1
SecondaryPunchCH 0023 · #FF385C
SecondaryElectric LemonCH 0270 · #EFF746

Tertiary

TertiaryCementCH 0566 · #929292
TertiaryY2K ChromeCH 0591 · #B3BCC9
TertiaryDeep PatinaCH 0352 · #314D4F
TertiaryNavyCH 0078 · #1A2B3C

Neutrals

NeutralCharcoalCH 0560 · #121212
NeutralIronCH 0562 · #383838
NeutralAshCH 0565 · #7A7A7A
NeutralFeatherCH 0569 · #D7D7D7
NeutralClub SodaCH 0580 · #E5F0FC
claim its number≈ ShaleAn unnamed color. Its nearest named color is Shale #5B646F.chromary

Color Values

Exact from the hex. Tap any value to copy it.

HarmoniesWays to pair this color with others by where they sit on the color wheel: its opposite, shapes of two to four colors spaced around the wheel, its neighbors on either side, then the same hue lighter, darker, warmer, cooler and quieter. Each strip leads with this color. Tap one to open its kit built that way.

How It Reads#436C6F set as type with the kit Chromary builds for it, both ways round, strongest first. Each is graded by APCA, the measure of how strongly text stands off its ground as eyes see it: Any text and Body text read at every size, Headlines and large text from about 24 pixels, Display sizes for names, logos and big headlines. Pairings too faint for text, or that collapse for red- or green-blind readers, are left out. The small numbers are the APCA score (Lc), then the WCAG 2 ratio and its verdict (AAA from 7 to 1, AA from 4.5, AA large from 3), for anyone working to that standard. The two can disagree on mid tones: APCA favors white text on saturated greens and oranges, where WCAG 2 favors black.

Club Soda on #436C6F#436C6FSet in Club Soda on #436C6F, a line of text reads cleanly at this size.
Body textLc 73 · 5.0:1 WCAG AA
Electric Lemon on #436C6F#436C6FSet in Electric Lemon on #436C6F, a line of text reads cleanly at this size.
Body textLc 73 · 4.9:1 WCAG AA
#436C6F on Club Soda#436C6FSet in #436C6F on Club Soda, a line of text reads cleanly at this size.
Body textLc 69 · 5.0:1 WCAG AA
#436C6F on Electric Lemon#436C6FSet in #436C6F on Electric Lemon, a line of text reads cleanly at this size.
Body textLc 68 · 4.9:1 WCAG AA
Feather on #436C6F#436C6FSet in Feather on #436C6F, a line of text reads cleanly at this size.
Headlines and large textLc 58 · 4.0:1 WCAG AA large
#436C6F on Feather#436C6FSet in #436C6F on Feather, a line of text reads cleanly at this size.
Headlines and large textLc 55 · 4.0:1 WCAG AA large

For every eye: Club Soda on #436C6FThe strongest pairing above, as people with color blindness see it. About 1 in 12 men and 1 in 200 women are color blind, most of them red-blind or green-blind, so reds and greens can look alike to them; blue-blind and no-color vision are rare. Each tile simulates the strongest form of one type (after Machado, Oliveira and Fernandes, 2009); most people who have it see a milder version. If Club Soda still stands clearly off #436C6F in all four, the pairing reads for everyone.

#436C6F
Red-blind (protanopia)
#436C6F
Green-blind (deuteranopia)
#436C6F
Blue-blind (tritanopia)
#436C6F
No color (achromatopsia)